| Partnership Branding & Marketing |
Tremco Roofing is a business-to-business (B2B) industry leader with innovative roofing and building solutions targeted to facility managers, architects and other industrial customers all over the world. With various divisions, including WTI—one of the largest roofing maintenance service providers in the U.S.—Tremco provides a complete “building envelope” as a line of defense against nature’s elements.
Tremco/WTI has started an initiative of partnering with industry small businesses in targeted areas across the United States. Lesko Design, in collaboration with 2Market Strategies, produced a series of materials for marketing in the Atlanta area with Tremco small business contractor, NBC Roofing. A solely-branded brochure upgraded NBC’s brand identity and marketing resources. More Tremco-branded pieces—a brochure and PowerPoint presentation—were then created to cross-promote products and services.