| Interactive Press Kit |
When Moen launched their upscale, at-home digital spa product line — ioDigital — they wanted to go above and beyond an ordinary press kit for the media. ioDigital features a high-tech remote that activates and stores personalized settings for a vertical spa, shower or roman tub from as far as 30 feet away.
To emphasize high-technology, the product press kit was developed as an interactive tool housed on a jump drive for the media to learn about ioDigital’s product line and features in an exciting, animated and entertaining way. When plugged in, music and animation of an ioDigital remote plays into the screen, ending in an interactive version allowing navigation to different sections of the press kit. The press could read about the product features, watch videos, or view and download high-resolution product photography and press releases.
Ms. Lesko was responsible for concept development, UI design and project management for this interactive press kit while creative director of Falls Communications.