| Rebranding Creative Services |
As a family business founded over 50 years ago, AHOLA evolved from focusing on payroll solutions for other family-owned businesses to offering an entire suite of HR solutions for all types of business owners. Known for their high values and established level of trust, these qualities have become strong and unique differentiators for AHOLA. Their expanded capabilities, reach and strategic goals for the future led them to update their brand platform and marketing initiatives.
Lesko Design expanded on AHOLA's new brand identity and creatively implemented the strategic messaging strategies developed by marketing professionals Sue Stabe and Dean Ilijasic of Long & Short of It on these initial launch materials — brand visual guidelines, icons, capabilities brochure, pocket folder, tradeshow banners, website header graphics, and e-marketing headers.